Privacy Policy
Who are we?
Rebel & Thorn is a media agency and marketing consultancy based in Toronto, Canada.
How do we collect information from you?
We collect information from our users in the following ways:
Information given directly (eg. Contact form) – By filling out our contact form and agreeing to our privacy policy, you consent to giving us the information volunteered in the contact form.
Cookies – We use cookies on this website to collect anonymized and aggregated information about how users use our website, including the devices they use to access it, locations from which it has been accessed, which pages have been accessed, how users came to our website, and other behaviour-related information. Please see our Cookie Policy below for more information.
Public information – If you contact us via our contact form, we may supplement the information you provide with publicly available information from sources such as your company’s website and your social media pages in order to better understand your needs.
What type of information is collected from you?
In order to provide information and services related to Rebel & Thorn, we may need to collect, store, and use the following information:
Name and business contact details (including title, address, email address, and telephone number)
Company and industry
Country where you do business
Payment information in the event that Rebel & Thorn is contracted to provide services
We do not usually collect sensitive data about those interested in our services outside of payment information.
How and why is your information used?
Your information is used for the following reasons:
To provide you with the information or services that you requested.
To carry out any contractual obligations between us and our clients.
To keep a record of our relationships with our subscribers and those inquiring about our services.
To conduct analysis and market research in order to improve our services.
To notify our clients about changes to our services, including new and upcoming products.
How long is your information stored?
We keep your information no longer than necessary for the purposes for which it was collected. This is determined by operational and legal considerations, including tax and accounting purposes. If you subscribe to our syndicated research, your information will be kept at least as long as your subscription lasts.
Who has access to your information?
We do not sell any information to third parties or share information with third parties for marketing purposes. We may disclose information to third parties in order to fulfill our contractual obligations. Third parties may include our dashboard developers and our research partners. If you have any concerns about our work with third parties, please feel free to contact us at info@rebelandthorn.com.
Lawful Processing
In order to process your personal information, international data protection laws require us to rely on one or more lawful grounds to proceed:
Specific consent – when you have provided specific consent to us to use your personal information, such as when you fill out our contact form and agree to our privacy policy in order to get more information about Rebel & Thorn.
Contractual obligations – when we are entering into a contract with you or performing our obligations within a contract, such as providing services.
Legal obligations – where necessary to comply with legal or regulatory obligations, such as a court order.
Legitimate interests – We may process your information in situations where we feel that additional information about our services may benefit you, such as new product offerings in your jurisdiction, tips for how best to use our services, or conducting research in order to improve the relevance of our services. We will not do this without prior explicit consent.
Marketing Communications
We may contact you via email for with marketing communications if you have given us prior consent to do so. If you no longer want to receive marketing communications from us, please contact us at info@rebelandthorn.com.
Your Rights
GDPR affords EU citizens a number of rights related to their personal data. We extend these rights to anyone who provides us with their personal information, regardless of their location.
Right to information – allows you to ask us how and why your data is processed, used, or shared.
Right of access – allows you to gain access to the personal data we have collected from you.
Right to rectification – allows you to ask for us to correct the personal information we have about you, if it is out of date or inaccurate.
Right to withdraw consent – allows you to withdraw previously-given consent for us to process your data.
Right to object – allows you to object to the processing of your personal data for certain purposes.
Right to object to automated processing – allows you to request that your data be processed manually instead of by an automated process.
Right to be forgotten – allows you to request that we delete all of your personal data that we hold.
Right for data portability – allows you to request that we transfer your personal data to another data controller in a machine-readable electronic format.
Security of Information
We take appropriate steps to ensure that your information is secure. Data on Rebel & Thorn clients and inquiries is stored on secure servers in North America. Non-sensitive details such as your email address are transmitted normally over the Internet, which will never be completely secure. Anything transmitted to or from us via the Internet cannot be guaranteed to be 100% secure, and as such, any Internet communications are done at your own risk. We ask that you not share any sensitive payment information with us over the Internet.
Accuracy and Recency of Information
We do our best to keep your information up to date and ensure that it’s accurate. We request that you let us know if any information, such as the appropriate contact for your company, has changed since our initial contact.
Use of Cookies
Like most websites, this website uses cookies stored on your computer and allow our website to recognize you when you visit. We use cookies to store your location preferences, maintain persistent logins, and deliver a personalized experience when visiting our site. It is possible to turn off cookies within your browser, but this may affect your experience on our website. You can read more about our use of cookies in our Cookie Policy.
Links to Other Websites
Our website may link to other websites run by other businesses or organizations. We take no responsibility for the content of the websites that we link to or that link to our website, and recommend that you review the privacy policy of these websites before you use them.
Transferring Your Information
All personal information related to Rebel & Thorn is stored on secure servers in North America. By providing us with personal information, you are consenting to the transfer, storage, and processing of that information. We will take the utmost caution in ensuring that your data is secure at all times.
Changes to This Policy
This policy may occasionally change as a result of changes in Rebel & Thorn’s products and services, legal obligations in jurisdictions where Rebel & Thorn operates, or other changes related to Rebel & Thorn’s products and services. All changes will be reflected on this page, so please continue to review this page on a regular basis to ensure that you are happy with the current policy.
Review of This Policy
We review this policy regularly. The current version of the policy was updated in March 2024.